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The "success" angle I do see is making a solution for people who may not be hosting their own email and/or are not technical enough to setup such accounts. Is that what you're going for?
Thanks for asking about OtherInbox. First of all, we're still in beta so what you see now is just the beginning. It's going to be a lot more than what you see now. Stay tuned!
Second, there is a lot more to the benefit than just a catchall, and this is a lot easier to manage. For a full explanation, check out http://tinyurl.com/whynotgmail
We definitely do want to make this easier for people who don't want to deal with setting up their own domain and email or configuring rules and folders and labels. But there is also a LOT more to come!
Thanks again!